Conversionrate optimisation | Discover projects!
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For MK | HOTELS by LINDNER, the shootingstar in Europe's hotel industry, FORMATNULL™ has developed a new fluid website with seamless DIRS21 IBE integration to support mk's 13 hotel locations across the EU and UK.
Hotel chain
MK Hotels
Another "BOOM" project!
For this Start-up real estate agent based in Panama with the ambitious goal of becoming the #1 real estate platform in Panama, FORMATNULL™ was asked to provide a comprehensive growth, branding and digital marketing strategy to promote sales of eco-lodges, hotels, private islands, and properties with high tourism potential.
Real estate platform
Roots Real Estate
For this Dolomites based 4*S Hotel, SPA- and Moutain Resort FORMATNULL has been managing SEM campaigns for multiple years. In 2020 we elevated their set-up into another orbit, along with funnel design, content strategy and set up of conversion- and e-commerce tracking.
4*S mountain resort
Tirler Dolomites Living
CRO powered by server-side tracking
Fuel your system with server-side tracking and FORMATNULL'™ inhouse tracking solutions to push ROAS or CPA through better descicion making based on clean performance data. Trackify runs as an obfuscated serverside tracking solution in webpage, IBE or webshop and with adjustable complicance levels and adblock-proof tracking capabilities Trackify outcompetes GA4's data quality and can be synced to Google or META ads accounts for campaign optimisation based on pure performance data with above 90% data accuracy and optionally cookyless set-ups for peak compliance levels, e.g. across the EU.
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Convert your audience into qualified prospects and clients.
With 10 years of experience and a certified GDPR compliance officer on the FORMATNULL™ team, we are up to date with legal requirements, especially within the European Union, facing the highest legal pressure against cookie-based performance tracking worldwide. At the same time, FORMATNULL™ brings in the technical skillset and experience to make your system work. As a result, we provide (up to) 100% compliant strategies tailored towards your technical set-up and jurisdiction, while outperforming your competitors in terms of data accuracy, campaign performance and ad spend efficiency. Learn more about FORMATNULL's conversion tracking hacks!
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CRO
Conversionrate optimisation is an underrated tool in online marketing, generating additional revenue for your business by increasing cost efficiency of your digital toolkit, campaings, and targeting. FORMATNULL™ identifies the optimization axes of your digital ecosystem based on analytical data to bring a better user experience to the service of driving KPIs of your business!
Definition of KPIs
Analysing conversion goals and infrastrucrture set up FORMATNULL™ defines KPIs of your business to be driven towards sustainable growth.
Driving KPI mechanics
Adjusting KPI mechanics in your funnel towards performance and into profitabel terrain is our speciality, be it CPA, ROAS or conversion maximisation
Tracking performance
With inhouse developed serverside tracking tools and adblock proof cross domain tracking capabilities we shed light on real world performance of your set up.
We generate additional revenue for our clients. By working closely with them, we have discovered that modern and in-depth conversion optimization is the most underrated tool in online marketing. It is an excellent way to sustainably boost business success.
FORMATNULL™ identifies the key areas of optimization within your digital ecosystem. This strategy is based on analytical data and a business-centric as well as customer-centric approach, delivering a better user experience and higher user satisfaction in the service of overall performance and conversion.
Improving conversion rates
CRO
