Discover FORMATNULL™ digital's SEM projects worldwide!
SEM is where we strike hard. Join the club of happy clients!

For MK | HOTELS by LINDNER, the shootingstar in Europe's hotel industry, FORMATNULL™ has developed a new fluid website with seamless DIRS21 IBE integration to support mk's 13 hotel locations across the EU and UK.
Hotel chain
MK Hotels

360° digital scaling for KRONEN Kitchen Appliances, the german household brand and manufacturer of kitchen appliances found in many supermarkets, hotels and restaurants across Europe.
Kitchen Applicances Manufacturer
Kronen Küchengeräte

For this heritage real estate brand based in Germany, FORMATNULL™ leads a full-scope brand revival — combining strategic repositioning, web design, and growth marketing — to elevate its presence and impact in the historic property renovation sector.
Excellence in Heritage Renovation
Wohnwert Denkmal

Another "BOOM" project!
For this Start-up real estate agent based in Panama with the ambitious goal of becoming the #1 real estate platform in Panama, FORMATNULL™ was asked to provide a comprehensive growth, branding and digital marketing strategy to promote sales of eco-lodges, hotels, private islands, and properties with high tourism potential.
Real estate platform
Roots Real Estate

PANAMIZE.ME !
For this real estate and relocation startup based out of Panama, FORMATNULL™ is trusted with a full force relaunch and growth marketing strike catering towards the German speaking markets and later the US.
Realtor
Panamize me

For this Dolomites based 4*S Hotel, SPA- and Moutain Resort FORMATNULL has been managing SEM campaigns for multiple years. In 2020 we elevated their set-up into another orbit, along with funnel design, content strategy and set up of conversion- and e-commerce tracking.
4*S mountain resort
Tirler Dolomites Living

For the Nuremberg-based tech service provider PRAXASSIST, we designed CI, Logo, and a fluid website with trackable conversion funnel as the basis for targeted PPC traffic and ongoing HR-marketing campaigns.
B2B service provider
Praxassist

For the Bavaria based Realtor HOLZMANN SEDLMAYER we designed a new website along with custom code embedding of "Immowelt", one of Germany's top 3 property management systems.
Realtor
Holzmann Sedlmayer

For the 4* Family ELLDUS RESORT that is part of the FAMILOTEL chain FORMATNULL™ is managing their performance marketing strategy, web analytics and consulting of marketing department in matters of digital strategy, SEM and growth marketing.
4* family resort
Familotel Elldus Resort

For the Germany based 'Google Premier Partner' digital agency specialized to cater to a global audience in the travel,- tourism and hospitality industry, FORMATNULL™ has managed a majority of international PPC campaigns over multiple years.
Digital agency
Conversearch

BOOM ! New for Team Building.
THE SURF OFFICE is disrupting the corporate travel landscape and FORMATNULL is proud to be contributing to the success.
Corporate travel platform
The Surf Office

For one of Egypt`s top tour operator`s with strong focus on tailormade experiences and luxury nile cruises, FORMATNULL™ has been leading performance marketing strategies to push private tours, customized itineraries and 5*Nile cruise sales towards the European and north American markets.
Travel company
Memphis Tours

For Vietnam's leading brand for eco luxury travel and partner of Vietnam Airlines, FORMATNULL™ was requested to develop and manage its global growth strategy along with website relaunch, performance marketing ventures, portfolio strategy, CRM set up, tactical sales training and business consulting.
Travel platform
Go Indochine


Cross-functional growth driven by data accuracy
Driven by efficiency and a competitive edge, FORMATNULL™ expertly manages your Google Ads campaigns, advanced conversion tracking, and funnel strategies. You gain the recognition, while we handle the work. In sync with FORMATNULL's custom-designed web funnels—crafted to convert SEM traffic—and backed by 10 years of PPC expertise, our SEM strategies maximize ad spend efficiency and drive lead generation for your business or your clients


SEM
FORMATNULL™ digital crafts professional Search Engine Marketing strategies tailored for travel, hospitality, real estate, and e-commerce ventures. We provide expert guidance to marketing departments on both strategic and operational SEM. Our services include conducting account audits, training in-house teams, and offering second opinions on Google Ads accounts managed by other PPC agencies


Lower CPA
Lower CPAs, higher lead quality—this formula is at the heart of our PPC strategies. Through comprehensive entry-to-exit tracking, we optimize campaigns by leveraging clean, precise data to maximize performance.
Drive KPIs
At the core of our campaign strategy, FORMATNULL™ identifies the KPIs most relevant to your venture. We then drive the KPIs that truly matter, whether it's CPA, ROAS, maximum conversions, or brand visibility.
Increase ROAS
With server-side and cross-domain tracking capabilities, we integrate seamlessly with webshops or IBEs to transport conversion values back to the source. This ensures peak campaign performance and maximizes return on ad spend.



FORMATNULL™ manages web design, PPC, and digital growth projects under white-label conditions on behalf of European digital agencies, whose end clients are primarily in the industrial sector. You can cost-effectively outsource your digital projects to our expert agency, which professionally handles strategy, project management, maintenance, and reporting.
Professional Google Ads Strategies since 2014
Search Engine Marketing














